ANALYSIS OF THE DEVELOPMENT OF THE COFFEE BEVERAGES MARKET IN UKRAINE
DOI:
https://doi.org/10.31649/ins.2023.4.72.80Keywords:
coffee market, coffee beans, coffee export/import, coffee drinks, coffee shops, coffee shop formats, coffee industryAbstract
The article examines the coffee industry market in Ukraine. The countries producing coffee beans are identified and described. The volumes of export and import of coffee to Ukraine during 2020-2021 were analyzed. The structure of coffee exports in Ukraine by quarters of 2021 was studied in detail. The changes in size were calculated and characterized, and conclusions were drawn regarding the revealed results. The stages of the formation of the coffee industry in Ukraine and the world in general are studied. The features of each of the formation waves are described in detail. The structure of coffee shops by format in Ukraine during 2018-2020 was introduced, the structure of coffee consumption in coffee shops by their type in Ukraine in the continuation of 2018-2020 was identified and analyzed. The most popular formats of coffee shops in Ukraine are characterized and their characteristics are introduced. The most popular drinks in the assortment of coffee shops for Ukrainians in 2021 and the drinks consumed by Ukrainians in coffee shops in 2021 were studied. The main factors influencing the development of the coffee industry in Ukraine have been identified. The main quality certificates of coffee offered to consumers in Ukraine were studied.
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