FORMATION OF INFORMATION AND ANALYTICAL SUPPORT OF BUSINESS PROJECT MANAGEMENT OF THE ENTERPRISE
DOI:
https://doi.org/10.31649/ins.2022.2.68.77Keywords:
project management, business project management, business planning, regulatory and methodological support, information and analytical supportAbstract
The purpose of the article is to improve the information and analytical support of project management in business.
The study reveals the relevance of the problem of formation and rational use of information and analytical support for project management of the entity.
It is argued that information and analytical support is an integral and one of the key components of regulatory and methodological support of project management. Based on the results of the analysis of the enterprise's activities, the strategic goals of its further development are determined by the following vectors: (1) marketing, (2) production, (3) personnel, (4) finance.
The applied significance of the research results is that a matrix of SWOT-analysis of the business model of enterprise development with components of the internal and external environment (strengths and weaknesses) has been developed. It is stated that in order to achieve the goals of project management it is necessary to strengthen the strengths and weaknesses of the enterprise, as well as to realize opportunities and eliminate threats from the external environment of the enterprise. The basic principles of modeling the strategic development of the enterprise are substantiated.
The scientific novelty of the research results is that the economic essence of enterprise development strategies is revealed, business models of strategic and managerial decisions are developed and their place and role in the set of elements of strategic enterprise management are indicated; the strategic analysis of financial and economic activity of the enterprise is carried out and the economic diagnostics of the environment of its functioning is carried out; the method of substantiation of resource provision of strategic development of the enterprise and strategy of its management as a whole as an important means of ensuring effective development of the enterprise is improved.
References
Bilen'kyj, O. Yu. (2015). Analysis of the competitive strategies of TNCs in the context of globalization of economic activity. Economic analysis. Vol. 2. pp. 36-41.
Vasyltsiv, T. G., Yaroshko О. R. (2018). Financial security of the enterprise: place in the system of economic security and priorities of strengthening at the post-crisis stage of economic development. Scientific Bulletin of LTEU of Ukraine. Vol. 21.2. pp. 132-136.
Danik, N. V. (2015) Business planning as a tool for financial management in modern conditions of development of Ukraine. Scientific Bulletin of Uzhgorod National University. Series: International Economic Relations and the World Economy. Vol. 2, pp. 81–84.
Danchenko, O. B. (2014). Review of modern risk management methodologies in projects. Project management and production development. vol.1(49). URL : http://www.irbis-nbuv.gov.ua/cgi-bin/irbis_nbuv/cgiirbis_64.exe?C21COM=2&I21DBN=UJRN&P21DBN=UJRN&IMAGE_FILE_DOWNLOAD=1&Image_file_name=PDF/Uprv_2014_1_4.pdf.
Jella, A. N. (2012). Strategic planning of the enterprise. Actual problems of economy, pp. 38–46.
Zubko, T. L. (2016). Assessment of the level of economic security of the enterprise in the field of communications. Economy. Management. Business. Vol. 3. pp. 81-88.
Lupak, R. L., Didych, А. М. (2017). Economic bases of ensuring the competitiveness of the enterprise in market relations. Scientific Bulletin of LTEU of Ukraine. Vol. 20.6. pp. 248-252.
Karpov, V. A. (2014) Planning and analysis of business projects. Odessa: ONEU, 218 p.
Katorzhin, A. D. (2013). Development of business plan of the investment project. Development Management. Vol. 16, p. 109.
Kvasha, O. S. (2014). Features of business planning in the organization, pp. 81–85.
Koyuda, V. O., Pasko, M. I. (2015). Methodological approach to business planning of enterprise development. Business Inform, vol. 9, p. 212.
Kravchyk Yu. (2021) Planning of foreign economic activity as a factor of increasing the competitiveness of the enterprise in the world market. Herald of Khmelnytskyi National University. Economic sciences, 4 (296) 78-83 [in Ukrainian] https://doi.org/10.31891/2307-5740-2021-296-4-12
Mamchyn, R. O. (2011). Theoretical principles of business planning in trade business. URL: http://ena.lp.edu.ua:8080/bitstream/ntb/13851/1/31_203-210_Vis_720_Menegment.pdf.
Cherep, A. V. (2012). Methodological approaches to assessing the competitiveness of enterprises. Innovative economy. Vol. 8 (34). pp. 77-79.
Chumak, L. F. and Harkava, L. V. (2013). Key aspects of the competitiveness of enterprises. Biznes Inform. Vol. 1. pp. 212-215.
Vasyltsiv, T. G., Lupak, R. L., Kunytska-Iliash, M. V. Strategic approaches to the effective use of intangible assets as a condition for strengthening the competitiveness of enterprise. Scientific Bulletin of Polissya. № 2 (14). pp. 8-15.
Downloads
Published
How to Cite
Issue
Section
Downloads
License
Copyright (c) 2022 Innovation and Sustainability
This work is licensed under a Creative Commons Attribution 4.0 International License.
