MANAGEMENT OF THE COMPETITIVENESS OF CONSTRUCTION ORGANIZATIONS
DOI:
https://doi.org/10.31649/ins.2023.1.213.221Keywords:
competitiveness, management, competitiveness management, competitiveness criteria, construction organizationsAbstract
The article substantiates the need for systematic management of the competitiveness of construction organizations. The theoretical provisions of competitiveness management as a methodology for managing the competitive advantages of the enterprise are summarized. It was found that when defining and understanding the category of competitiveness, it is important to take into account the industry affiliation of the enterprise. The expediency of applying a process approach to managing the competitiveness of construction organizations is substantiated. An analysis of the indicators of the development of enterprises in the construction business of Ukraine was carried out. Internal and external problems and threats to the development of construction organizations are identified. Theoretical-methodical and applied recommendations on the formation of stages of managing the competitiveness of enterprises in the construction industry have been developed. The criteria for assessing the competitiveness of a construction company are structured. Factors shaping the competitive advantages of construction enterprises and organizational measures aimed at increasing their competitiveness are determined.
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