PROBLEMS OF FORMATION AND IMPLEMENTATION OF STRATEGIC MANAGEMENT OF LARGE COMPANIES OF UKRAINE

Abstract

The article examines the problems of the formation and implementation of strategic management of large Ukrainian companies. A study of the content of strategic management and its process of formation and implementation in the organization was conducted. On the basis of the analysis of scientific literature, a proper definition of strategic management was formulated. The main ways of increasing the market share of domestic companies are identified. An analysis of the strategic management of the largest domestic and American retailers was carried out.

Based on the results of the analysis, the reasons and prerequisites for the emergence of existing problems of strategic management in Ukraine were summarized. The components of strategic management, such as the mission, strategic vision and organizational structure, were compared in one of the largest domestic and American retailers. The main groups of strategic management problems in Ukraine have been identified. A graphic diagram has been developed that reflects the connections in the mechanism of strategic management for similar companies. By comparing such components as: defining a strategic vision and forming a mission, setting long-term and short-term targets, publicity, developing a strategy, implementing the chosen organizational strategy and evaluating activities, introducing corrections to the mission, target indicators and evaluating differences in approaches, ways of solving existing problems in the areas of strategy management. The leading elements of strategic management of large companies and the prospects for further development in this direction are indicated.