STRATEGIC MANAGEMENT OF AN ENTERPRISE UNDER MARTIAL LAW

Abstract

The peculiarities of strategic management of enterprises under martial law have investigated in article. The purpose of the article is to study the peculiarities, problems and alternative directions of the strategic development of domestic enterprises in the conditions of martial law. The main tasks of the research are: disclosure of the theoretical foundations of strategic management, substantiation of specific directions for their improvement, taking into account the modern realities of war and alternatives for their strategic development

The definition of strategic management is given and its importance for achieving market success and competitiveness in the conditions of long-term development is emphasized. Strategic management requires the ability to forecast and model the market situation, develop alternative strategies and assess the potential of the company and the market. Attention is drawn to the fact that the conditions of martial law significantly limit the possibilities of enterprises in the field of development, obtaining investments and effective functioning. In this regard, the tasks of finding methods of adapting strategic management to unpredictable events, threats and permanent changes are being updated.

According to the market research presented in the article, in the context of martial law, enterprises face various challenges, such as a decrease in demand, an increase in costs, a decrease in labor productivity, and others. It is noted that the tools for solving these problems can be business relocation and reorientation to the production of actual goods.

Issues of relocation of enterprises and their repurposing as adaptive strategies for business survival in war conditions are considered. Implementation of the business relocation program, which made it possible to save a certain percentage of enterprises and jobs. It was concluded that in the conditions of war business must make effective management decisions aimed at survival, recovery and preparation for further development.

In the conditions of war, the key tasks for the enterprise are to ensure survival in the market, the preservation of personnel as the most valuable resource, and the creation of reserves for adaptation. Along with this, it is important to develop key strategic orientations and options for business development under various scenarios of the end of the war.