PRIORITIES AND TOOLS FOR THE FORMATION AND IMPLEMENTATION OF COMPETITIVE ADVANTAGES OF THE REGIONAL ECONOMY IN THE CONTEXT OF THE DEVELOPMENT OF THE INTERNAL MARKET

Abstract

The article highlights the relevance of trends in the formation and implementation of competitive advantages for the economy of the regions based on the need for them to obtain sufficient opportunities to ensure dynamic development and a high level of competitiveness. Attention is drawn to numerous scientific approaches to the formation and implementation of competitive advantages of the regional economy - marketing, strategic, technological and others. The characteristics of the competitive environment of the regions from the point of view of the trends of domestic and local and local markets are given - high import dependence, developed export potential, balanced phases of social reproduction spheres, insufficient resource provision, slow infrastructural development of the regional economy. Priorities and tools for the formation and realization of competitive advantages of the regional economy based on the strategic orientations of the state regulation of the internal market have been determined. It has been proven that the presence of competitive advantages for the region serves as a basic means of ensuring its economic development, and their implementation should determine the strategic guidelines for reforming the policy of regulating market relations, and as a result, it is possible to achieve a sufficient level of competitiveness of the region and the national economy as a whole. The importance of regulating market relations, which will take place on the principles of competition and with the aim of establishing a high-tech industrial complex for the production of competitive products in the regions, was emphasized. It has been established that ensuring the competitiveness of the region's economy is largely determined by the level of interregional cooperation, which is relevant for regions with a balanced structure of the internal market, for which it is important to implement investment and innovation projects of interregional intersectoral cooperation, develop cooperative ties and network cooperation in building up production of high-quality products, to establish commercial and sales innovative and technological cooperation.