FEATURES OF STRATEGIC MANAGEMENT OF ENTERPRISES IN CONDITIONS OF WAR

Abstract

Domestic enterprises in modern times operate in a rather turbulent environment, influenced by war, pandemics, and logistical changes. All of this presents new challenges for enterprise management, requiring a higher level of strategic vision, continuous monitoring, and responsiveness to potential changes. In 2022, most enterprises were forced to reconsider their strategic goals, particularly regarding profit levels. Issues with electric power, logistics, and the occupation of agricultural territories contribute to significant problems in food supply. A notable negative factor is the substantial rise in raw material costs, increasing the production cost for processing enterprises. Therefore, effective strategic management is crucial for processing industry enterprises.

The efficiency at the enterprise level reflects the connection between the achieved results and the amount of resources invested in the activities. The aim of the work is to determine the features of strategic management of enterprises in conditions of a state of war. The conducted analysis showed that strategic management is reasonably understood as the process of managing an enterprise that, through the formation and implementation of strategic goals and tasks, considering the available potential, allows achieving competitive advantages.

The process of strategic management should be adapted to market conditions and self-regulation processes in relations between economic entities. The main emphasis is placed on the development of development strategies and predicting the results of their implementation.

The stages of strategic management are generalized. Hierarchical relationships of factors influencing the strategic management system are proposed. Unlike existing approaches, this allows for a more comprehensive consideration of factors determining the effectiveness of strategic management, considering crisis management, and forming a mathematical model for intelligent decision support in strategic management.