ANALYSIS OF THE STATE AND TRANSFORMATIONS OF RETAIL: GLOBAL TRENDS AND THE UKRAINIAN SEGMENT
DOI:
https://doi.org/10.31649/ins.2024.1.120.132Keywords:
retail, retail sector, retail transformation, sustainability, efficiency, digital technologies, emotional customer connection, Marketing ToolsAbstract
The article provides an analysis of the current state and transformations of the retail sector, particularly in the context of global trends and their impact on the Ukrainian segment. Retail undergoes significant transformations driven by both global trends and local challenges. The COVID-19 pandemic and the war in Ukraine have substantially influenced consumer behavior and market dynamics. The aim of the article is to investigate the current state and prospects of the retail sector's development considering global trends, the impact of the pandemic, and military aggression in Ukraine. Key aspects of changes in consumer demand, the evolution of retail store formats, and the influence of technological innovations and digital transformation on the retail market are explored. The author analyzes global trends and provides context for understanding their impact on the Ukrainian retail sector. The study also covers the prospects for development and opportunities for Ukrainian retail companies in the context of changes in the global economy. Retail is undergoing a period of transformations intensified by the pandemic and military aggression. Ukrainian retail faces numerous challenges but also has opportunities for adaptation and development. Retail adapts to changes in the world, and it is important to find a balance between sustainability, efficiency, digital technologies, and emotional connection with customers. The results of the analysis may be useful for managers and entrepreneurs interested in the retail business and its transformations both globally and locally.
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