ANALYSIS OF THE USE OF SOCIAL TECHNOLOGIES IN TOURISM ENTERPRISES

Abstract

In the conditions of dynamic social changes in the world practice of management the innovative method of development of social space - its technologization is more and more approved. Social technologies act as an intellectual knowledge-intensive resource, the use of which allows not only to study and predict various social changes, but also to actively influence practical life, to obtain an effective predictable social result. Given the global socio-economic transformations, there has been a complication of all life processes, including management. This led to an understanding of the need to optimize management, which means making it more technological. In this regard, in modern organizations recently widely used social technologies designed to transform the social object in order to obtain a guaranteed effect. An important feature of the tourism industry is the high importance of the human factor, which justifies the use of social technologies. The urgency of the practical problem of social technologies is emphasized by awareness of changes in the socio-economic space, including services. These include strengthening the role of human resources in the economic sphere, in general, in managing the organization, its success and viability, responsibilities of each member of the organization; changing parameters, as well as the nature of socio-economic dynamics of modern society, accelerating market processes, the emergence of new socio-economic consequences of globalization; unprecedented changes in the socio-economic environment at all levels of management systems in connection with the spread of information and communication technologies and information management systems based on them in organizations; demand for personal and professional potential of specialists at all levels, in particular, entrepreneurial talents, ability to behave confidently in situations of uncertainty and risk; the courage to take responsibility for complex problems in an unpredictable competitive environment, especially in the service sector.