THE MECHANISM FOR THE FORMATION OF THE COMPETITIVE POLICY OF SMALL ENTERPRISES IN THE POST-WAR PERIOD

Abstract

The purpose of this scientific publication is to research the state of activity of small enterprises and develop a mechanism for the formation of their competitive policy in the post-war period. It has been proven that small enterprises are the driver of the economy and ensure the economic development of the country, and therefore the issues related to their development, the formation of competitiveness, and the maintenance of functioning are extremely important and relevant. The question was studied by many scientists, and their views and approaches changed under the influence of external trends, changes in the political, economic, environmental, social sphere, etc. Approaches to the interpretation of the concept of "competitive policy" at the level of the state and at the level of business structures are considered. The state of development and activity of small business entities, the structure of the main indicators of the business environment entities, the factors influencing its development were determined, and a comparison of the indicators of Ukraine in the Small Business Policy Index, 2020 and 2016 was carried out. It has been established that the creation of special conditions for the development of small businesses is necessary for the attraction of internal migrants and the return of temporary migrants to Ukraine. The mechanism for forming a competitive policy of small business in the post-war period is presented, which is a set of elements of the internal and external environment, which, with successful interaction, will allow to form an effective competitive policy, to achieve the efficiency of the functioning of small business and to contribute to its development, functioning, development of the country's economy as a whole and the creation of workers places Intellectual resources, a flexible management system, motivation and a basic stable factor, which remains constant in conditions of uncertainty and is a support for development, are identified as the main factors in the formation of competitive policy. The role of stakeholders as interested persons is taken into account and the importance of having a secure foundation is indicated. It is established that at the state level decisions are made to support the functioning of economic entities and understand the importance of this segment for the development of the economy as a whole and the creation of jobs and providing the population with the opportunity to find sources of income in particular. Prospects for further research are defined.